Ace Hotel – Not for One

Ace Hotel is a collection of international boutique hotels. Based in Seattle, Palm Springs, New York, Brooklyn, Kyoto, Sydney, Toronto and Athens.

Our team needed evergreen assets to focus on each hotel that pays tribute to the places and communities that bring the hotels to life.

Collaborators:

Done in-house at Atelier Ace

Role:

Lead Designer & Editor

The Core Idea

The campaign was based on the line, “Not for one but for everyone.” The imagery and video looks to highlight the restaurants, public art and lobby parties that are important to Ace.

Handdone textures and motifs allow the campaign to feel grounded and like a patchwork of the places that make up the Ace Ecosystem.