Mineral

Mineral is an agriculture technology company backed by Google X’s incubator that hopes to use technology to embrace the complexity of nature and unlock agriculture’s data so the world can reimagine sustainable food production.

Collaborators:

Prophet
Michael Ponton
Nuttorn Vangsurwat

Role:

Designer

Photography Style

The photography demonstrates the complexity of ecosystems that Mineral embraces. The image bank is divided into three categories: macro, meso and micro: looking at the big picture, the fine details, and the beautiful in-between.

Layout Design

The underlying grid system based on ratios found in nature can flex from simple to complex to create texture, overlap and intrugue across various layouts.