Ace Hotel – Not for One


Ace Hotel is a collection of international boutique hotels. Based in Seattle, Palm Springs, New York, Brooklyn, Kyoto, Sydney, Toronto and Athens.

Our team needed evergreen assets to focus on each hotel that pays tribute to the places and communities that bring the hotels to life.

Collaborators:

Done in-house at Atelier Ace

Role:

Lead Designer & Editor


The Core Idea

The campaign was based on the line, “Not for one but for everyone.” The imagery and video looks to highlight the restaurants, public art and lobby parties that are important to Ace.

Handdone textures and motifs allow the campaign to feel grounded and like a patchwork of the places that make up the Ace Ecosystem.


Mineral


Mineral is an agriculture technology company backed by Google X’s incubator that hopes to use technology to embrace the complexity of nature and unlock agriculture’s data so the world can reimagine sustainable food production.

Collaborators:

Prophet
Michael Ponton
Nuttorn Vangsurwat

Role:

Designer

Photography Style


The photography demonstrates the complexity of ecosystems that Mineral embraces. The image bank is divided into three categories: macro, meso and micro: looking at the big picture, the fine details, and the beautiful in-between.



Layout Design


The underlying grid system based on ratios found in nature can flex from simple to complex to create texture, overlap and intrugue across various layouts.




Commerce IQ


Commerce IQ is an AI company that helps translate data into solutions. I worked with the team at Athletics to translate the brand strategy into a cohesive brand system under the direction of Sam Renwick and Ana Realmoto.

Collaborators:

Ana Realmoto
Sam Renwick

Role:

Design Intern



One bit, big change


Our team came up with the identity as an abstracted CIQ, hidden within the shape is a square that becomes the standard move of the system. Further we created a suite of motion assets with the logo to be used for user interactions, and across digital assets.


Half Day CBD


Half Day is an independent CBD manufacturer that crafts all-natural products to help you fine-tune your well-being all day, every day.

Collaborators:

Matchbox Studio
Ryan Rauschbaum
Tony Caranza

Role:

Intern












Nimble


Nimble offers the world’s first at-home smart nail salon. It’s meticulously engineered to produce a flawless manicure in just minutes, all from the comfort of people’s homes. While at Athletics I was tasked with creating 2-D Animations for their brand launch.

Collaborators:

Ana Realmoto
Boyang Xai

Role:

Design Intern
2-D Animation




A color for everyone


The logo animation shows the color and the possibilities that an at home nail care can provide.

© Jonny Mocek
NASHVILLE, TN